Last updated: August 2026
This notice explains how Mathewsons uses photographs, video footage and audio recordings captured at Mathewsons Live, taking place at the Great Yorkshire Showground, Harrogate, on 22nd and 23rd August 2026.
Photography, filming and audio recording will take place throughout the event.
For the purposes of UK data protection law, the data controller is:
Mathewsons
Unit 10, Enterprise Way
Thornton Road
Pickering
North Yorkshire
YO18 7NA
Email: enquire@mathewsons.co.uk
Telephone: 01751 474455
Important: before publishing this notice, confirm that “Mathewsons” above is the correct legal entity name acting as data controller. Your current website privacy policy uses Mathewsons and the same privacy contact email, but the controller should ideally be identified by its full legal name.
During Mathewsons Live, our photographers, videographers and production teams may capture:
You may appear individually or as part of a wider crowd, audience, display area or event activity.
We may use photographs, video and audio to:
Where identifiable people appear in general event photography, filming or audio recordings, we intend to rely on our legitimate interests under UK data protection law.
Our legitimate interests are in:
We consider general event photography and filming to be a reasonable and expected part of a large public event, provided appropriate safeguards are in place.
The ICO requires organisations relying on legitimate interests to identify the interest being pursued, show that the processing is necessary and balance it against the rights and freedoms of the people affected. We therefore take steps to minimise unnecessary intrusion and provide visitors with ways to raise concerns or object.
Children may appear incidentally in wider photographs or footage of the event.
We recognise that children require additional protection under UK data protection law. Our photographers and production teams will therefore take particular care when capturing identifiable images of children.
Where we wish to deliberately photograph, film or interview a child as the main subject of promotional content, we may seek permission from their parent or guardian before doing so.
Parents and guardians who do not want a child in their care to appear in identifiable photography or filming should speak to a member of the event team or visit Event Control.
You have the right to object to our use of your personal information where we rely on legitimate interests.
If you do not wish to appear in identifiable photography or filming at Mathewsons Live, please tell a member of the event team or visit Event Control.
We will take reasonable and practicable steps to respect your wishes.
If you contact us after the event to object to the use of an image or recording in which you are identifiable, we will consider your request and, where appropriate and reasonably practicable, stop further use or remove the content from channels under our control.
Please be aware that we may not always be able to remove material that has:
The ICO requires the right to object to be brought clearly and separately to people’s attention when legitimate interests is relied upon.
Photographs, video and audio may be shared with or made available to:
Where suppliers process information solely on our instructions, we require them to handle it appropriately.
There may also be broadcasters, journalists, photographers or other media organisations attending Mathewsons Live for their own purposes.
Where an organisation determines for itself what it records and how that material is used, it may be a separate data controller and its own privacy information will apply.
This Mathewsons notice does not govern the independent activities of third-party broadcasters or media organisations.
We may publish photographs and video on platforms such as Facebook, Instagram, YouTube and other online services.
Some of these platforms and service providers may process personal information outside the United Kingdom.
Where Mathewsons is responsible for an international transfer of personal information, we will ensure that an appropriate lawful safeguard is used where required.
Once content is published on a third-party platform, that platform may also process information in accordance with its own terms and privacy policy.
We will not retain personal information for longer than is reasonably necessary for the purposes for which it was collected.
Raw photographs and footage may be retained while we:
Selected photographs and footage may be retained for longer where they form part of Mathewsons’ promotional or historical archive and continue to have a legitimate business or historical purpose.
We will periodically review retained material and delete or cease using it where it is no longer reasonably required.
This uses retention criteria rather than an arbitrary fixed period, which the ICO permits where an exact retention period cannot sensibly be stated.
No.
You are not under a statutory or contractual obligation to provide photographs, video or audio recordings to us.
However, because Mathewsons Live is a large event at which photography and filming are taking place, you may be incidentally captured when attending public areas of the event.
If you have concerns about this, please speak to the event team.
We do not use photographs, video or audio captured at Mathewsons Live for automated decision-making or profiling that produces legal or similarly significant effects.
Depending on the circumstances, you may have the right to:
Not every right applies in every situation.
If you make a request relating to photography or video, please provide as much information as possible to help us locate the relevant material, such as:
If you have any questions about this notice, wish to exercise a data protection right or wish to object to the use of an image or recording, please contact:
Email: marketing@mathewsons.co.uk
Telephone: 01751 474455
Post:
Mathewsons
Unit 10, Enterprise Way
Thornton Road
Pickering
North Yorkshire
YO18 7NA
If you are unhappy with the way we have handled your personal information, please contact us first so that we have an opportunity to address your concerns.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection.